It took a voter revolt 29 years ago to force the insurance industry to start pricing auto insurance in California based on how well and how much you drive, instead of who you are or where you live. Before that, drivers in inner cities and other “undesirable” zip codes (read: low-income, minority) had to pay a fortune for auto insurance, if they could buy it at all. Prop 103’s insurance reforms changed that. Or at least they were supposed to.